■ Piano.io

Product

Experiential

Motion

Details

Digital Experience & Revenue Optimization SaaS platform

Lead Studio Designer

+Brand
+Iconography
+ Experiential Design
+Motion
+3d

Piano.io

Overview

Upon joining Piano.io, Mason identified the need to expand the icon library to help product and engineering teams rapidly execute core features and high-priority concepts. In parallel, he helped define foundational brand principles rooted in prestige, expressed through tasteful minimalism and tactile warmth, establishing a cohesive visual language applied across product interfaces, data visualizations, and physical environments.

He developed Piano.io’s particle-based icon system, using geometric transitions to convey motion, modularity, and data flow with clarity and restraint. As the studio scaled to include motion and 3D specialists, his role evolved into directing and maintaining brand standards across mediums, ensuring every concept translated consistently — from dynamic animation to static systems — as the brand matured.