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Modales
Concept
Modales Winery’s wine products were developed as an extension of the winery experience itself, drawing inspiration from the property's elevated interiors, premium materials, and sense of place. The objective was to create packaging and brand expressions that reflected the sophistication of the environment while reinforcing a cohesive and memorable customer experience.
Execution
The work encompassed visual identity development, wine packaging, art direction, photography, menus, websites, and supporting brand collateral. Labels, typography, materials, and graphic elements were carefully crafted to complement the winery’s architectural and interior details, while photographic direction emphasized natural light, premium finishes, and environmental storytelling. Together, these elements formed a unified visual system that connected product presentation with the broader hospitality experience.
Results
The brand established a cohesive presence across physical and digital touchpoints, linking the winery environment, product packaging, and customer communications into a single narrative. By aligning every element with the premium character of the space, Modales delivered a more refined and immersive brand experience that extended well beyond the bottle.